The Northern Ireland Tourism Alliance, (NITA) has been established to act as a representative body for all of the Northern Ireland tourism industry.
It will provide a single, strong body to champion the industry, push tourism higher up the Government agenda, and create a more favourable climate for growth and success.
The Steering Group which, at the behest of Tourism NI, originally examined the need for a representative organisation and which laid the foundations for the Northern Ireland Tourism Alliance was adamant that the new body should be led by the private sector.
That direction is evident in a membership which already includes many of the biggest players in passenger transport, accommodation and hospitality, regional tourism partnerships, ports, airports, specialist retail and visitor services.
Membership of the Alliance also includes local authorities which are pivotal in setting the strategic agenda and vision for tourism in their respective regions as well as providing visitor infrastructure, Tourist Information Centres, major attractions, including key events.
FPT NI are members o f the New Alliance and Karen is one of its Directors.